Amazon Kindle is a boon to e-book market, all $0.12 of it

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The AP has a story out on the Amazon Kindle’s impact on the teensy tiny e-book market. It hasn’t been insubstantial, with some reporting double digit increases in e-book sales since the Kindle’s release, and it hasn’t hurt the competition either — Sony numbers were apparently doubled or tripled from what they were before the Kindle arrived. Opinions are still torn as to whether the Kindle is really the right device for the job, but the press buzz around the device has certainly impacted the struggling e-book market, which is hovering around $33 million of the $35 billion publishing business. Some analysts are fairly certain e-books will remain a small niche, similar to audiobooks, but we think everybody’s missing the big picture here: direct-to-brain downloads. Get on it, people.

 

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